Best Hotels in Seoul

Seoul wasn’t on my radar until I got hooked on K-beauty. Seoul is packed with so many skincare spots and beauty products I’d only seen online. But it’s more than that—K-pop, street food, and the cool vibe of the city really pulled me in.

There’s also a lot to do here: check out Gyeongbokgung Palace, shop in Myeongdong, or hit the bars and karaoke spots. And the food? Bibimbap, kimchi, and all the street snacks are really tasty. 🤤

Getting to Seoul

When it comes to getting to Seoul, you’ll most likely fly into Incheon International Airport (ICN), about 50 km from the city center. From there, you can easily make your way into the city. The AREX Express Train is the quickest option, taking about 43 minutes to reach Seoul Station for around ₩9,000 ($7).

If you’re arriving late or catching an early flight, book these hotels near Incheon Airport with shuttle services to make your trip easier. 😏

You can compare more hotels near Incheon International Airport to find the best one to stay!

For those coming from within Korea, you'll probably land at Gimpo Airport (GMP), which is just 15 km from central Seoul. It mainly handles domestic flights but also a few international routes. You can get to the city via AREX or the subway, which costs around ₩1,000-2,100 ($1), or grab a taxi for about ₩30,000 ($23).

Best Areas to Stay in Seoul

Myeongdong/Jongno: The perfect spot for first-timer! You're literally steps from Gyeongbokgung Palace and those gorgeous hanok villages. Myeongdong's streets are packed with K-beauty shops and the best street food (try the cheese hotteok!). Gwangjang Market is nearby for amazing local eats - their mung bean pancakes are insane. Hotels aren't cheap but super convenient!

Hongdae: My favorite area for a chill Seoul vibe. Right by Hongik University, it's always buzzing with street performers, cute cafes, and the best Korean BBQ spots. Way cheaper to stay here than Myeongdong, plus you get that young, artsy atmosphere. The street food alleys are open super late - perfect for post-drinking tteokbokki! Easy access with the Airport Railroad and Line 2.

Gangnam: This is where you'll find COEX Mall, fancy Korean restaurants, and all that K-pop entertainment companies. Not budget-friendly at all, but amazing for shopping at Garosu-gil (such cute boutiques!) and celeb-spotting at Apgujeong Rodeo Street. Super modern and clean, with great subway connections.

Top Things to Do in Seoul

Seoul is like this awesome mashup of everything you could want: wild city life, chill spots, deep history, and all sorts of food you’ll dream about after you leave.

• N Seoul Tower For the best panoramic views of the city, hit up N Seoul Tower. It’s tall, it’s impressive, and the view is 10/10. You can either take the cable car or hike to the top. Once you’re there, it’s the perfect spot for some quality time with a great view, especially around sunset when the city lights kick in.
• Myeongdong Shopping Street You’ll find everything from international brands to local Korean skincare treasures. The vibe here is fast, fun, and absolutely buzzing with life. Grab some street food (the tteokbokki is a must), check out the neon signs, and if you're into skincare, this is your zone.

• Bukchon Hanok Village Need a break from the city chaos? Bukchon Hanok Village is like a quiet, cozy spot in the middle of all the hustle. It’s full of traditional hanok houses, narrow streets, and artsy vibes. You can explore little galleries or sip tea in a quaint café. It’s chill, photogenic, and a perfect escape for when you need a little calm in the middle of the urban frenzy.
• Gyeongbokgung Palace It’s massive, huge, with intricate buildings and the super cool changing of the guard ceremony. Wander through the courtyards, peek into the intricate details, and just take in the serenity of it all. And, pro tip, make sure to grab a hanbok (traditional Korean clothing) and take some cute pics while you're at it.