The Bird's Nest Ice and Snow Festival

The "Bird's Nest Happy Ice and Snow Season" is a landmark national fitness event independently planned by the National Stadium. Over the past 12 years, it has attracted more than 2.3 million participants. This "Bird's Nest Happy Ice and Snow Season" is the only popular ice and snow brand event held in the "Double Olympic Opening and Closing Ceremony Venue". It is also an ice and snow brand project that the Bird's Nest opened to the public earlier after the 2022 Beijing Winter Olympics. It aims to continuously promote ice and snow sports, enrich the public's fitness and sports and leisure methods, and stimulate the public's enthusiasm for ice and snow sports.